Apple Event 2016 (early thoughts)

The stand out points for Apple’s September event are clear, iPhone 7, Apple Watch 2 and AirPod’s. Sure other announcements were made (iWork collaboration) Mario for iOS and the worst of all Pokemon Go! the latter i stare at in disbelief!

The most controversial announcement of the event was always going to be the removal of the headphone jack, a 100 year old technology. While at first glance i understand people’s concerns, (i.e. how will i listen to my music and so on) It is not the first time that Apple have removed a popular and often widely used technology, Floppy disks, DVD drive, and the 30 pin connector have all gone the way of the headphone jack, and with it Apple have managed to successfully put something else in it’s place, each time offering a better experience, this time it looks to be no different, lightning headphones along with an adapter are being included with every iPhone 7 and iPhone 7 Plus, for those people who want to stick with their wired headphones. Apple will also be offering a new set of wireless earbuds, called Airpods, while the design looks very familiar (think of the EarPods you get with every iPhone) The technology behind them (Apple created W1 chip) provides a better connection and adds better battery life, more so than most current wireless earbuds on the market at the moment (Samsung’s Gear Icon X last up to 3 hours while Apple’s Airpods last up to 5 hours on a single charge). The only concern i have regarding the Airpods is how well they will fit into individual ears, if they are anything like the Earbuds that Apple currently provide, they will fall out which would be a problem for wireless earbuds that would more than likely get lost. However they have not been released yet, so it is difficult to judge just by looking at them. I may pick a pair up at a later date (they are not due for release until October) and review them.

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The second biggest announcement of the event, was the update to the Apple Watch (simply dubbed Apple Watch series 2). While the outside looks exactly like the first generation Apple Watch, the interior has been upgraded, faster processors and bigger battery, but the biggest features that were included are GPS, which for people like myself who run daily, it means not having to carry an iPhone while out on a run. The second biggest feature in the second generation is what Apple are calling “Swim Proof” aimed at people who go for a swim, the Apple Watch 2 is waterproof up to 50 meters. Talking about runners, Apple announced that it was partnering with Nike, to create a Apple Watch that is aimed at runners (Apple Watch Nike Plus) The Watch itself includes a new Nike Sport band that is lighter more flexible and breathable than the current sport bands that Apple offer. Also included is the GPS to track pace, distance and the route runners take. Also included are Nike exclusive complications for the Apple Watch OS, telling the user their pace, calories burned and so on. This Apple Watch will appeal to runners (myself included).

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It goes without saying that the biggest announcement of the event was the iPhone 7 and iPhone 7 Plus. Apple announced the new iPhone’s last, the design is relatively the same (except for the removal and repositioning of the antenna bands, removal of the headphone jack and a few other cosmetic changes) But that wasn’t the point, the biggest and best changes came from features, and upgrades. The iPhone has a great design, so why change something that already works? the iPhone 7 is more of an evolutionary move forward, and that’s great, not everything needs to suddenly be dramatic. The most physical change comes in the form of new colours, the “Black” iPhone 7 and 7 Plus are matte form of black, while the new “Jet Black” is a glossy, great looking black, both of these join the already existing, silver, gold and rose gold colouring.

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The biggest advancement in the iPhone 7 was the camera, Apple updated it to take better pictures in low light and improve the overall picture quality, but the biggest camera upgrade was to the iPhone 7 Plus, in the form of a dual camera that is capable to taking DSL type of photo’s (using a wide angle lens and a telephoto lens). The 7 Plus will allow users to zoom in using the telephoto lens, without distorting the image. This has the potential to be a huge feature, moving camera technology within smartphones forward. Other upgrades were Stereo sound, water resistance, Wide colour gamut display, 25% brighter screen and an enhanced 3D Touch embedded within the screen and now the home button (which use to be a physical button)

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Overall the September 2016 Apple event saw some great upgrades, the biggest stand outs for me where the iPhone 7, Apple Watch 2 and the Airpods. Personally i will be pre-ordering an iPhone 7 Plus as soon as pre-orders open at 8am (UK time) on the 9th of September.

Once i have the iPhone 7 i may upload a review (depending on how many are floating around the internet by then) But from what i saw at the event, the iPhone 7 and 7 Plus are nice upgrades, especially if you are coming from an iPhone 6 or earlier.

(All of the above images are owned by Apple inc and not myself or anyone affiliated with this page) 

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